Privacy Notice & Cookie Policy

This Privacy Notice explains in detail the personal data we may collect about you when you interact with our website. It also explains how we store and handle your data. Here you can find a relevant information about the methods we use to collect the data, what are cookies and which cookies we use.

What is personal data?

The GDPR applies to ‘personal data’ meaning any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier. This personal data we collect may include your title, your name, company or organisation name, your address, your date of birth, your gender, your telephone number, your email address, bank account and payment card details, wrist size or ring size, any feedback you give to us by phone, email, post, or via social media, account login details, including your user name and password. 

Why we collect and use your personal data?

  • To provide the services you have requested trough
  • To process your orders, including delivery and services associated with the order
  • To process payments. Your card or bank details aren’t stored on our system.
    We use third party secure payment solutions from PayPal and Stripe. 
  • To respond your questions and queries
  • To send you Newsletters about our new products and services if you have given us your consent to do so

We collect, save and process only information that you enter while visiting our online shop or provide us in any other way. You have the right to withhold your information which will however unable you to use some of our services and features.

Transfer of your personal data for the purpose of order handling.

  • We may pass your name and delivery address to the transport company commissioned with the delivery – Royal Mail Group, provided this is required for delivering the goods. For more details on Royal Mail privacy policy and data protection please refer to:
  • If paying trough PayPal we will pass your payment data only for the purpose of processing your payment to PayPal (Europe) S.à r.l. et Cie, S.C.A. For further information on PayPal privacy policy and data protection please refer to
  • If paying though Stripe we will pass your payment data only for the purpose of processing your payment to Stripe, Inc, 185 Berry Street, Suite 550, San Francisco, CA 94107. For further information of Stripe privacy policy and data protection please refer to:

We will otherwise not forward your personal data to third parties unless we are obliged to do so as a result of legal stipulations or legal processes are mandatory (for example, inquiries from investigative authorities) or you have given us your consent to do so.

How long do we keep your information for?

We will always retain your personal information in accordance with law and regulation and never retain your information for longer than is necessary.

How we protect your data?

We encrypt your personal data using the SSL (Secure Socket Layer technology) for our online shop and for transmitting your personal data stored there, which includes the payment information. The SSL encryption technology is the most advanced security software currently available for online transactions.

Other methods of collecting data


What are Cookies
Cookies are tiny text files stored on your computer or mobile device when you visit certain web pages. We use cookies to keep track of what you have in your basket and to remember you when you return to our website. Please note that some of these cookies are transferred from our server to your computer system, these are “session cookies”. “Session cookies” are automatically deleted from your hard drive or memory upon the end of the browser session. Other cookies remain on your computer system / mobile and allow us to recognise your computer system during your next visit, these are “permanent cookies”. You may certainly decline these cookies at any time provided your browser permits this. Please note that once your browser is set to decline cookies (from our website) certain features of our website may not be available or restricted.

Cookies are divided to 4 categories:

1. Strictly necessary cookies
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

2. Performance cookies
These cookies collect information about how visitors interact with a website, for instance which pages they visit most, what buttons they click. These cookies don’t collect information that identifies a visitor. All information is aggregated and therefore anonymous and is used only to improve the user experience.

3. Functionality cookies
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

4. Targeting / Advertising cookies
These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.

What Cookies we use

– __zlcmid, __zlcprivacy – These are Third party, Functionality cookies managed by ZopIM, who provide the technology behind our ‘live chat’ system. The __zlcmid cookie allows you to continue a chat with us as you view different pages on our site, or if you come back to the site later. If you choose to disable this service from the live chat window’s options menu or the ‘ON’/’OFF’ switch above, the __zlcprivacy cookie is set to remember that decision and the __zlcmid cookie is deleted.

_ga, _gat, _gid – These are Performance cookies from Google Analytics which collect anonymous information about users and how they use our website. Typical information they collect would include how many visitors we get and how long visitors stay on our website.

__hjIncludedInSample – This is a Hotjar, Third party performance cookie. Hotjar is an analytics and feedback tool that we use to understand how our website is used and improve usability. It allows us to gain further anonymous information which might include what buttons are clicked the most and how far users typically scroll the page.

__stripe_mid – Session Strictly necessary cookie for Stripe. This a Stripe is an online payment service which we use to process payments trough our website. This cookie is set to expire 1 year after the visitor leaves the website.

__stripe_sid – Session Strictly necessary cookie for Stripe. This cookie is set to expire 30 minutes after the visitor leaves the website.

__cfduid – This cookie is Strictly necessary cookie and is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information.

For more information please visit:

IDE or Google Remarking – These are an advertising cookies set by third party DoubleClick or Google Remarking and are used for serving targeted advertisements that are relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to this website. In addition, these cookies measure the conversion rate of ads presented to the user. For more information, please visit If you wish to disable DoubleClick cookies on your browser please visit this website

Managing Cookies

Cookies can be blocked by activating the setting on your browser that allows you to refuse the setting of all or some cookies. If you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts and features of our site and you may not be able to place an order.

Please follow the links below to detailed description how to block cookies trough your internet browser:

Internet Explorer cookies information

Chrome cookies information

Firefox cookies information

Safari cookies information

Opera cookies information

Collecting data via Third parties:

  • Google Analytics
    Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyses how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States . In case IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a Google server in the USA and truncated there. The IP-anonymisation is active on this website. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage. The IP-address, that your Browser conveys within the scope of Google Analytics, will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Addon for your current web browser:
  • Hotjar
    Hotjar is an analytics and feedback tool that we use to understand how our website is used and improve usability. Hotjar sets cookies to help us track behaviour across pages and to control visitor polls. The cookies carry no personally identifiable information.

    For more information how Hot Jar works please follow the links:
    If you do not want your activity on this website to be tracked by Hotjar, please opt out using this link:
  • Facebook Pixel
    This website uses the Facebook pixel, a small piece of JavaScript code, that is added to the website in order to optimise ads, report on the success of advertising campaigns across devices and target ads to the audience. The Facebook pixel sends information about your browsing session through HTTP headers to Facebook, including the IP address, information about the web browser, page location, document, referrer and web browser user agent. Pixel-specific data includes pixel ID and Facebook cookie data to connect the events to a specific Facebook ad account and to make a match to a person known by Facebook. Facebook checks whether the person has previously seen or interacted with an ad from our account or if the person matches an audience rule and prepares an analytics report, which contains anonymized or aggregated data. Facebook keeps the information collected from the pixels for 180 days and stores the data collected in its production data centres in the US and in Sweden. Facebook supports the DAA’s AdChoices to opt out of behavioural advertising and you can check the corresponding settings at to opt out from the Facebook pixel. You can also learn more about why you are seeing an ad through Facebook’s AdsPreferences (available here:
  • Youtpo
    When a visitor reaches our site via a Yotpo link, a permanent session cookie is created.

    Yotpo conversion tracking system script is added to our checkout page, Yotpo collects the order id, amount, and currency and sends the data to Yotpo (with or without the cookie which contains extra information) upon checkout. This helps us to manage the post-purchase follow up where we ask you to rate your purchase.
  • Zandesk
    or processing submitted requests, especially within our customer service, we make use of the ticket system from Zendesk. The respective services are offered by the company Zendesk Inc., 989 Market Street #300, San Francisco, CA 94102, USA.

    Further information can be found in Zendesk’s privacy policy:
  • MailChimp
    We use a third party provider – MailChimp to deliver our newsletters if you have given us your consent to do so. There’s no third-party tracking in messages we send through MailChimp besides MailChimp’s own analytics, which may provide us with information on how many subscribers open a newsletter or click on the links inside.

    For further information please refer to MailChimp’s privacy policy which is available at

Your rights over your personal data

You have the right to request:

  • Access to the personal data we hold about you, free of charge
  • Correction of your personal data when incorrect, out of date or incomplete.
  • To unsubscribe from our newsletter if you have been subscribed before but changed your mind or you are not longer interested.  
  • Your personal data to be deleted.

Please send your request(s) to
We will do our best to reply and proceed with your request(s) within 24 hours.

Any questions?

We hope trough this Privacy Notice & Cookie Policy we gave you enough information how we handle your personal data, what we use it for and your control over it.

If you have any more questions please do not hesitate to email us at:

This page was last updated on 11.05.2018